In this episode of the Profitable Creative, host Christian Brim interviews Leslie Lane, a third-generation photographer and owner of Studio 13, a corporate photography business based in Indianapolis. Leslie shares her journey of taking over the family business at a young age, the challenges she faced, and how she adapted to technological changes in the photography industry. The conversation delves into the importance of understanding client needs, the role of customer service, and the strategies Leslie employs to identify her ideal customers. Additionally, they discuss delegation, compensation structures for photographers, and the ongoing challenges of business development and marketing in a competitive landscape.
