NOT YOUR AVERAGE DAY AT THE OFFICE:
NOT YOUR AVERAGE DAY AT THE OFFICE:

Everything You Need to Know About Corporate Event Photography.

Introduction:

There are lots of photographers that capture all of life’s events – from births, to engagements and weddings, to graduations, to your favorite get-togethers. All people will capture them on our phones to keep every sweet memory close or choose to hire a professional so that the images are as beautiful as the big day. Just as there is the desire to capture memories throughout our life, many corporations also have an incentive to capture the events that happen at your workplace in the course of business for clients or gatherings for your employees. In this situation, finding the best event photographer can make sure that you can enjoy your events – or even be in front of the camera – and know that you’ll have all the images you need to remember the day.

Table of Contents:

What Events Are Worth Capturing?

If you hadn’t ever considered having a photographer at your corporate events, you might be wondering what kinds of events you would hire a photographer for. If you work in architecture, construction, or engineering, ribbon cuttings and ground breakings are very common events we photograph. Some companies will have panel discussions, awards ceremonies, team building events, or fundraisers that all deserve to be captured for posterity.

If you are the marketing lead for your company, you might especially want to consider a professional event photographer if you have other roles in the event. For example, if you’re coordinating a lot of moving pieces on the day of a fundraiser, the last thing you want to worry about is remembering a few phone pictures to post on social media; a professional photographer can take that burden off your shoulders and make your life a bit more stress free.

What Is Unique about Corporate Events?

When it comes to a corporate event, tone is everything. You want a photographer who understands the tone of corporate events and how it’s different from a wedding, engagement party, or family reunion. This plays into how the photographer is dressed, how she interacts with you and your staff, how she poses people in shots, and how the editing looks on the final product. Hiring a photographer who specializes in anything other than corporate risks a style that mimics wedding photography and is ultimately not useful for your end goals.

How To Find the Right Event Photographer

The right event photographer for you will not only specialize in events, but specializes in corporate events; they’ll understand the business world and anticipate what kinds of things might be important to you before you communicate these needs. If you find a photographer online, feel free to ask to look at a portfolio of their event work.

Photographers are professionals just like you, so don’t be afraid to ask for references or else ask around to get recommendations from your trusted business contacts to see if they use anyone for their corporate events. These people can all speak to a photographer’s customer service, professionalism, and quality of the final product.

 

Why Should I Consider Video Coverage?

Once you have decided to hire a photographer, this opens up a new question: should you include video services in your event coverage? Video content gets great engagement on social media, but it might not be right for every event that a company might host.

For instance, a big ribbon cutting of a park where there are lots of brand new installations could benefit from a drone video flyover showcasing the breadth of the renovations. A carnival fundraiser with lots of energetic activities could come across as upbeat when underscored to music on a highlight reel. However, a panel discussion where the panelists sit still in one spot, and the audience stays where they are might not be visually engaging through video the same way it can be captured with photographs. 

What To Do with Your Event Images

Once you have your library of event images, the possibilities are endless! You can utilize your photos on social media and marketing materials, in print and online. You can use them on tools for recruitment or training materials for new employees. If your company produces a state of the union or year end impact statements, these photographs will be helpful in using visual storytelling to show stakeholders what that event means to the company’s big picture (no pun intended!).

No matter what you use them for now, your investment into event photography is yours forever. You might use some images on social media now, rest them for a moment, and bring them back out in December as you reflect on another year in business. You might need them for marketing now but can use them as a #ThrowbackThursday 5 years from now while looking back on good memories. Use them as often as you can and your photographs will work for you!

 

Conclusion

In this article, we’ve answered a lot of questions about event photography, but there is still a chance you have more questions that are specific to your company and the events they might host. Have no fear, we are here to help! If you think we might be a good fit for your event photography (or videography) needs, send us an email at newbusiness@studio13online.com or contact us and we’d be happy to answer your questions or put together a custom quote for your event.

Tags:
Architectural Photography, Branding Photography, Marketing Photography, Brand Identity, Construction Photography, Engineering Photography, Architectural Photographer, Brand Storytelling, Professional Image, Brand Credibility.

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