How High Quality Industrial Photography Can Make Your Brand Accessible to All


As a manufacturing or engineering professional, you may think that it’s impossible to have aesthetically pleasing, beautiful photos of spaces like a warehouse or a factory. How could it be possible to make simple, plain spaces look high end and remarkable? You may be wondering, is high quality industrial photography something that is right for me? Well you are in the right place!

In today’s fiercely competitive market, establishing a strong visual brand presence, in person and online, is essential for success. By the end of this article, you’ll understand how the right industrial photographer can enhance your brand’s image, have the tools to search for the right professional photographer, and the knowledge to make informed decisions that will open your brand to the world.

Table of Contents:

From Big Picture to the Smallest of Details

There are so many pieces to the puzzle when it comes to capturing your industrial project in photographs. Some larger factories or warehouses need a special lens to capture the breadth of the space; some manufacturing processes are on a larger scale that you need to capture how different processes interact with each other.

On the other hand, the money makers of some machines are found in the most precise details. Some products are smaller and require attention to the tiny nuances of the final result. 

The right industrial photographer will be skilled in capturing both the big picture of your largest factory and the smallest detail and can find the beauty in every facet that might not be visible to the plain eye.

Clarifying the Process

If your business works mostly with people in your industry, chances are they will understand your processes and procedures without much explanation. However, if you do business with consumers, they might need clarity on what you do. This is where photography can come in.

The right industrial photographer can help you capture what your business looks like day to day, and give the viewer a better understanding about what it is you do and what you can do for them. This can be  a powerful sales tool.

Good industrial photography can also help you explain complex processes or machines by utilizing the power of visual aids. Adding in machinists and engineers to the photographs, can show how things are created, taking this effect one step further.

The Human Touch

Bringing your employees and engineers into your photographs can not only enhance your consumer’s understanding of your process, but also lend softness, credibility, and relatability to your brand. It can show that your brand is not all about machines or cold, hard science, that there are real people behind the products they buy.

Sometimes the sterile settings found in industrial or engineering projects can create distance between you and your consumer; choosing to include people in your industrial photography can brighten up slightly more plain machinery and help a customer step into your world.

If this is something you’re interested in, make sure to ask a potential photographer about his or her experience adding in human subjects to photographs;  look through their portfolio for an example of this to see if it’s a good fit for you.

How Do I Choose the Right Photographer?

The right industrial photographer for your brand will be able to show you an extensive portfolio of industrial work that showcases systems like yours. A photographer’s portfolio should include photos that are captivating and professional, even if they don’t apply to your specific niche.

Another great indication you are working with a skilled industrial photographer  is the ability to speak simply about what you’re looking for in your images, without too much photographer lingo confusing you. They’ll be familiar enough with industrial projects to be able to ask about safety precautions, trade secrets, and end usage information they’ll need to get your job done.

Lastly, if you’re not sure where to go after sorting through pages of search results, be sure to ask your industry contacts for who they recommend (or don’t recommend!). The referrals you get can tell you how different photographers are with communication, customer service, professionalism, timely delivery of final product, and quality of images they received.

Getting the Most Out of Your Images

High-quality industrial photography is an investment – you  get what you pay for, so once you have your images, you want to know that your library of photographs is working for you. Of course, using images on your website, social media platforms, and marketing materials are some of the most common ways to utilize photography, but the possibilities reach far beyond that.

Another unique use for photographs is as decor in your office – both beautiful to look at and a sales tool for your customers. You can use them to submit for industry awards, create training materials, or include on product packaging. Think outside the box!


Throughout this article, you’ve learned new things about the world of custom industrial photography. Hopefully you are now armed with all the knowledge you need, to take the next steps in creating photographs that enhance your brand and reflect the high quality work you and your team complete every day. So what are your next steps? If you’re ready to learn more about what we do, check out our portfolio, or request a quote. We would love to work with you!

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