Branching Out with Johnson Memorial

Hello and thanks for reading our Journal as we here at Studio13 Photography take you onto the set and show you a little of what we do behind the scenes. This week’s Journal dives into a recent shoot with one of our “long and loyal” clients: Johnson Memorial Health.

Lesle met Johnson Memorial’s marketing director, Jeff Dutton, more than a decade ago (when he still worked for a local television station). In his position with the hospital, Jeff has turned Johnson Memorial into a steady client of ours over the last few years; in the past we have focused on headshots of doctors and group shots of a team of medical professionals who get the job done. You can even read the last blog we did on them right here!

But this shoot was different…and we loved it!

This time, Jeff was in pursuit of photographs specifically for advertisements—and of course as an advertising photographer, this was right in Lesle’s wheelhouse. Instead of a simple background and headshot setup that we had done before, we pulled out all the big production elements that keep a set alive with energy. With three locations, two assistants, and one makeup stylist, our crew that day never had a dull moment.

That day we photographed subjects inside the hospital, in the outdoor courtyard, and on the downtown city blocks. The goal was to capture the spirit of three real life JMH patients and their stories to promote the bariatrics and wound centers featured in the hospital. In the end, these images will be used for general advertising materials such as pamphlets, website usage, or a 15-foot-long city bus advertisement. Nothing is too big or too small!

What really stuck with our team after the lights were packed up and the hustle of the day was through was the perseverance both of these inspiring patients had. One patient had bone cancer and the other was on her way through a major weight-loss journey—and that’s what she emphasized the most was the journey. She said her medical procedures have only been a tool and that she’s still a work in progress. May we all learn from these magnificent women!

Through our time at Johnson Memorial, we have been able to capture both the doctor and patient sides of health care; we have told true-to-life stories through the art of photography and felt uplifted after a long day of work. Come back soon to read more stories of the incredible people we meet and the beautiful spaces we capture!