As any business-seeking professional knows, sometimes it takes time and persistence to land a new account. For Studio 13, BSA LifeStructures is one of those accounts.
Lesle learned about BSA and sought them out as a prospect over a year ago, but finding the right person at such a large firm and getting connected with that person can be a challenge (see our last Journal on networking). As Lesle’s circle of influence grew, she got closer and closer to the right person and finally connected with Tara Kempf, visual brand manager for BSA.
BSA LifeStructures, a national, interdisciplinary design firm, creates inspired solutions that improve lives. BSA provides architecture, engineering, interior design and planning services for spaces that support and enhance healing, learning and discovery – facilities known as LifeStructures. The firm focuses on collaboration with the community and they create spaces that facilitate the important work that goes on within them.
The most recent project we’ve photographed with BSA is the Endress+Hauser Greenwood location. BSA worked closely with this client, the Architect (Concept Design) and General Contractor (Genesis Property Development) to create a space full of light and custom coffee tables made from a tree on E+H’s property. BSA created the interior design for this facility in collaboration with Officeworks furniture and we got to capture the lobby and office environments as well as the collaboration rooms and workspaces that keep the company productive.
The remarkable part of this project was the collaboration that occurred between those involved in all levels of this project. Lesle worked closely with Tara and Sarah Skipworth, marketing manager, proposal team to make sure that the images she captured would align with the values and visual design that the team envisioned. She also had the opportunity to review plans with the interior designer, Adelia Scoles, and make a game plan prior to arriving at the shoot.
The day of the shoot came and lo and behold: snow in March! Not what we had planned on. Staying calm and flexible, Lesle quickly adjusted; she decided to blow out the windows to give the space a bright, pleasant look and avoid the harsh reality that winter is not giving up.
All things considered, that pre-shoot planning made it easy to have a seamless shoot day. This was a great way to start a relationship with a new client!
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