Authority Positioning is yours for the taking. You’ll serve better clients. Your revenues will grow larger. And your life will be happier.
It all begins when you decide to write what you believe in the pages of your book and be seen as The AUTHORity in the eyes of your audience.
Authority Positioning for Business Owners:
Authority Positioning for Business Owners:
Capture Attention, Build Trust, Grow Faster
Guest Educator:
Michael “Position Yourself Properly” DeLon
The Credibility Coach™ Founder https://paperbackexpert.com/
Michael DeLon helps you create a book without writing a word in 6 months. You’ll be seen as The Authority by your audience, build trust before you meet, and predictably gain more clients. Being an author is the #1 strategy for thought leaders in every industry. Download The Profitable Book Formula at PaperbackExpert.com to more fully understand the process. Or schedule a time to speak with Michael at SpeakWithMichael.com.
Introduction
There are two types of seeing – and one is more powerful than the other. You can see with your eyes and your brain forms images. You can see with your mind’s eye and your brain forms meaning, perceptions and beliefs that influence how you think, act, and live. Influencing how people think about you is what we call “positioning.”
And positioning happens in the mind of your audience. At the most basic level, Positioning is “How people think about you.” I first learned this by reading the book, Positioning: The Battle for Your Mind, by Trout and Ries.
I became convinced of it after I wrote my 1st book, On Marketing.
From Consultant to Trusted Authority
Before I wrote my book, I was seen as just another marketing consultant. After I wrote my book, I was seen as an expert in marketing. The change happened in the mind of my audience when they saw that I had written a book.
Instant Authority!
I gained clients more easily. Referrals multiplied more quickly. And prospects were eager to meet with me and follow my counsel. My revenues grew faster than Jack’s beanstalk. There are many ways to build authority and enhance your credibility. None come close to being an author. As you know, “author” is the root of the word AUTHORity.
In our culture, experts have books! Dan Kennedy, Seth Godin, Dave Ramsey, Suze Orman, Tony Robbins, and the list goes on. Did they become authorities because of their knowledge, or because of their books? They put their knowledge into their book and their book made them the authority.
You can do the same.
Shape Perception and Elevate Your Position
Speak to your audience in a way that will change how they think about you. Speak to them through the pages of your book. You get to choose the profession you are in.
You also get to choose the position you hold in the mind of your audience. Get it right and your business will flourish. Get it wrong and you’ll continue to struggle.
Lead with Authority
If you’d like to learn more about positioning yourself as THE Authority in the mind of your audience, read Positioning by Trout and Ries.
Or grab a free copy of my 1st book, On Marketing, and I’ll give you some strategic methods to use your Authority Positioning to gain more clients. Get your free copy at our website: https://PaperbackExpert.com/OnMarketing/
You probably won’t be able to have a conversation with Trout or Ries, but I’m happy to talk with you about applying Authority Positioning to your firm.
Conclusion
If you have other questions that we didn’t answer here, feel free to reach out to your marketing lead or contact us at newbusiness@studio13online.com. We are more than happy to help you love your next professional portrait.