Photo by Magda Ehlers
Jenny Goad is a dedicated Client Strategist specializing in podcast bookings, she is devoted to helping business professionals tap into the power of podcasts to expand their reach, maximize their impact, and ultimately drive sales
With a deep-rooted passion for all things Business & Entrepreneurship, she thrives on connecting podcast hosts with incredible guests who bring valuable insights and expertise to their shows. Her mission with Mic’d Up Booking is to bridge the gap between businesses and the podcasting world, helping them leverage this dynamic platform to amplify their voices and reach new audiences.
If you’re already investing time and money into marketing, you want every tool in your arsenal working hard for you — not just creating noise, but delivering real connections, leads, and visibility. One powerful and often overlooked strategy? Podcast guesting.
Being a guest on podcasts isn’t just about sharing your story. It’s about amplifying your message, building authority, and tapping into warm, engaged audiences. We like to say “It isn’t a commercial, it’s a connection.” Below are five ways you can integrate podcasting into your marketing strategy and turn it into your most ROI-rich channel yet.
Before putting yourself in front of a podcast audience, take a good look at your digital presence. Is your website clear and compelling? Does your LinkedIn reflect your current work and achievements? When listeners search for you after the interview (and they will), you want to make sure your brand presence supports your message and guides them into your world — whether that’s a lead magnet, consultation, or product offering.
Think of your digital presence as the foundation. Podcasting drives traffic. Your digital platforms should be ready to receive it.
Podcast hosts are often super-connectors. They know their audience, their niche, and other experts. When you show up prepared, add value, and build a real connection with the host, you open the door to potential partnerships and referrals that go far beyond the episode itself.
Think beyond the mic. Cultivating host relationships can lead to cross-promotions, event invites, affiliate opportunities, and more.
One of the biggest missed opportunities? Not sharing your interviews. Podcast episodes are a goldmine for content. Turn your guest spot into blog posts, social snippets, newsletter content, and social proof.
Tag the host, thank them publicly, and re-share the episode across your platforms. Not only does this boost your visibility, but it also reinforces your authority and adds credibility in the eyes of potential clients or partners.
The right interview can quickly position you as a trusted expert in your field. But to do that, you need to go in with intention. Know your core message. Speak to your ideal client. Tell stories that resonate, not just your resume.
Approach each interview with the goal of building trust and planting seeds. When listeners see you as the go-to expert, they’re far more likely to reach out and engage with your business.
Treat podcast guesting like any other marketing channel: with a strategy. Include a strong call to action in every interview. Offer a freebie or resource that aligns with the episode topic. Make it easy for listeners to take the next step. Whether that’s joining your email list, booking a call, or following you on social media.
When podcasting is connected to a larger funnel or client journey, it becomes a consistent and powerful lead generator.
Podcasting isn’t just for thought leaders with big followings — it’s for any business owner who wants to build deeper connections, grow authority, and generate more meaningful leads. When you approach guesting strategically and authentically, it can become your most effective — and enjoyable — marketing tool.
If you have other questions that we didn’t answer here, feel free to reach out to your marketing lead or contact us at newbusiness@studio13online.com. We are more than happy to help you love your next professional portrait.
