In this captivating episode of The Chris Voss Show, host Chris Voss delves into the world of corporate branding photography with Lesle Lane, founder of Studio 13. Lesle shares her journey from inheriting a family photography tradition to modernizing it into a cutting-edge business. With insights into the challenges and triumphs of transitioning a legacy business into the digital age, Lesle illustrates the transformative power of entrepreneurship and innovation.
Lesle Lane discusses the evolving landscape of photography, emphasizing the role of technology advancements and her adaptive strategies to meet market demands. She highlights the significance of authenticity in the era of artificial intelligence (AI), noting how AI can be both a tool and a challenge for photographers. Lesle’s experience as a former competitive ice skater adds a unique perspective on resilience and leadership in her career. Throughout the episode, she emphasizes the importance of maintaining trust in brand imagery and shares valuable insights into expanding services, such as drone photography and corporate headshots, reflecting her company’s growth and adaptation to client needs.
