Understanding the Power of Professional Headshots

Editors note: All images and educational information are copyrighted by Studio 13, Inc.

Why do you need a stellar professional headshot? A solid, polished portrait has power in two spheres: Corporate (for the business) and personal (for the individual). Let’s take a look at the differences and similarities between the two, as well as some of the benefits of a great headshot. 

Corporate Headshots:

1. A solid professional headshot can help tell the story of your brand; give potential clients and customers a feel for what your company is like and the values your company represents. 

2. A uniform style guide can enhance your brand consistency. Presenting your entire team as one using a style guide can amplify the look of your company as a whole. Having a uniform design to your clothing, background, lighting and more can put your entire company on the radar of potential clients or meet other marketing goals. 

3. Gives your brand recognizability. Imagine if everyone in your company (big or small) was represented by the same style of photograph. That would have a huge impact! One look at a photo from a team member from your company and the viewer would know who you worked for. 

4. High quality headshots reflect the quality of service you provide. Think of how many times you’ve searched for a new connection on LinkedIn and immediately observed if their profile photo was a professional, polished headshot or a selfie. There’s a big difference, and people do notice. 

5. Brand legitimacy – makes you stand out from your competition. While it may seem repetitive, consistency throughout your company headshots is key. Say a potential client is researching your company to consider working with your team and they are reviewing websites of each company they are contemplating. If your entire team is introduced through your site with glossy, bright, updated, uniform portraits, you can be sure that will be a positive in your column. You never know, it could just be what puts your company at the top of their list! 

Individual Brand Identity: 

1. A quality headshot can reflect that you are a trustworthy person. Perhaps you are in the market for a new role and want to present the best version of yourself on your LinkedIn and other networking circulations. You want to put your best foot forward to attract the interest of potential employers and an updated, clean and polished headshot can help you achieve that goal. A professional photo can show you can be trusted to get the job done. 

2. A high quality headshot is a reflection of providing quality services for your firm and in your industry. Your headshot may not only represent you as an individual, but also the company or brand you are working for. Leading with the highest quality photo 

3. Professional portraits convey a level of reputability and command respect. By showcasing yourself with a crisp, clean, executive shot, you are communicating to potential employers, fellow colleagues, superiors and others that you take yourself seriously, you take pride in your appearance and presentation and you have the confidence to be the type of employee or teammate they desire. 

4. Lastly, headshots add approachability and relatability to your first impressions online. This is especially important when you’re in a personal services industry (like law or personal finance). People like to feel connected to the professionals they are working with and leading with a welcoming, warm headshot is one way to have a leg up in your industry. 

We hope you learned something new about why you should invest in professional headshots for both your company and yourself. If you’re ready to get started, don’t wait any longer! Click here to contact us today.