Regional Supermarket Chain
Print Ad In Conjunction with TV Spots
Working with video crews provides a unique insight into how different facets of our businesses do things. This project was a 3-day “hurry up and wait” process. The video crew would set up the lights and do all their takes for the TV commercials, then we would quickly go in when they were done and shoot the stills to coordinate with the video. We had to modify their lighting and work with their gaffers and technical crew to make quick adjustments for the change in media. Agency art directors were trying to jump between the two facets of this project, but the crew handled it great!